So far there’s subscriptions for cruise control, adaptive beams, various navigation options, apple/google integration and my favorite, dual-zone climate.

  • foggy@lemmy.world
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    4 months ago

    Headline is enough for me to never consider purchasing an Audi.

    Toyota is out. Mercedes is out. Audi is out. Who else?

      • ripcord@lemmy.world
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        4 months ago

        Are they?

        They charge for the stuff that actually requires server infrastructure after 3 years, I believe. Which is the one case that seems reasonable to me as long as it’s not gouging. But I hadn’t heard about anything else.

    • Squizzy@lemmy.world
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      4 months ago

      I have an Audi, it is a great car. I dont lioe subscriptions so I wouldnt get into that type of deal but there are workarounds also.

    • RGB3x3@lemmy.world
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      4 months ago

      Mazda is still good I think.

      But they’re kinda expensive and they gatekeep features to their higher tiers, that other manufacturers keep to their lower ones.

      Hyundai perhaps, but they’ve also had other issues.

      • grue@lemmy.world
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        4 months ago

        Hyundai perhaps, but they’ve also had other issues.

        I can’t find an article about it right now, but I could’ve sworn they tried to pull some subscription bullshit (other than “Bluelink” or “Evolve+,” which are relatively legit) a while back, too.

        • ripcord@lemmy.world
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          4 months ago

          At the very least I believe the only thing they’re currently doing is Bluelink (remote find your car, start car over the Internet, etc). But maybe there’s something they started in the last 6 months I haven’t heard about.

        • Encrypt-Keeper@lemmy.world
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          4 months ago

          Yeah but the only thing Mazda charges a subscription for is the extra unnecessary bullshit that is coordinated through their servers. Thats a fair value proposition, even though I’d never pay for it. Heated seats, radar cruise control, shit like that still just comes with the car.

    • IrateAnteater@sh.itjust.works
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      4 months ago

      Toyota is doing the subscription thing too? I didn’t hear about that one. I only heard about BMW, Mercedes, and now Audi.

      If Toyota/Lexus is out, then I guess my plans of buying an AWD coupe as my next car are truly dead.

      • foggy@lemmy.world
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        4 months ago

        Toyota was gonna do it for remote starters, I believe.

        Subaru is an AWD option.

        • IrateAnteater@sh.itjust.works
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          4 months ago

          Remote start through an app I guess? At least that conceivably requires an ongoing cost on their side to justify it (although I’d be willing to bet there’s a 10,000% markup on it). Will be annoying if they are using a 3G chip for the data connection and 3G gets shut down like 2G did.

          As for the AWD thing, it’s the coupe part that’s hard. The Germans all make a coupe with AWD available, Lexus has the RC, and that’s about it (since the challenger is end of production), other than supercars that are out of my price range.

        • BearOfaTime@lemm.ee
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          4 months ago

          I get a subscription for remit stats that use cell. I don’t want that, why would I want that, when conventional remote start works great.

          Best part, remote start for Toyota is about a $100 thru party add-on that takes 10 minutes to install. Put one im a friend’s Taco last year.

      • derpgon@programming.dev
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        4 months ago

        Looks like all they do is: Music streaming directly from your infotainment ($15), live navigation + new voice commands + 24/7 agent in case you need support ($15), both above ($25, wow, such sale), and some AT&T specific bullshit where you can apparently make your car a hotspot ($25).

        https://www.toyota.com/connected-services/

        All in all, all of them useless, and absolutely not required. All of them are covered by having a phone with Android Auto or Apple CarPlay.

        • Aphelion@lemm.ee
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          4 months ago

          None of that is at all required, they include all the usual Apple/Google phone link systems so all of that is very easily ignored. The only real problem with Toyota is the DCM sim modem, which you can get removed, and their data collection which you can opt out of.

      • ramble81@lemm.ee
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        4 months ago

        Tesla was one of the original pioneers with FSD subscriptions. BMW had heated seat subscriptions but walked it back. They do have a subscription for the “drive recorder” camera but you can pay a one time fee to permanently unlock it so that’s at least acceptable.

        Edit: incidentally the permanent price is the same as if you bought it on your car new.

        • grue@lemmy.world
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          4 months ago

          They do have a subscription for the “drive recorder” camera but you can pay a one time fee to permanently unlock it so that’s at least acceptable.

          Edit: incidentally the permanent price is the same as if you bought it on your car new.

          I disagree: if the physical hardware came on the car, the owner is entitled to use it (that’s how property rights work). Therefore, BMW should be forced to either charge everybody for it as a standard feature or physically not include the hardware for the people who aren’t getting it.

          Hardware that’s artificially locked behind DRM – which is what being “activatable” by even a one-time fee after the fact really is – is a direct attack on property rights and therefore entirely unacceptable!

      • wjrii@lemmy.world
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        4 months ago

        I have a 2022. It’s not terrible, but there’s definitely a subscription for remote start and a few other connected type features. Nothing related to actual driving once you’re in the car though.

    • skozzii@lemmy.ca
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      4 months ago

      I use Linux and Lemmy, if they think they are going to get me to buy a subscription for cruise control they are out of their mind.

      BMW was the first I think to announce subscriptions but they backtracked after negative feedback. Hopefully they stay that way, as I do love my bimmers. All it takes is one holdout.

      I’d rather drive around an open source rustbox than buy a sub.

      • foggy@lemmy.world
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        4 months ago

        I’ve kinda been looking at the price of used cars and have started thinking – I’m an engineer, I can probably learn how to replace my Subaru’s engine myself. I’ll just ride it til the wheels fall off.

        • grue@lemmy.world
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          4 months ago

          As an engineer with a Subaru that needs a new engine (among other cars in various states of disrepair) I can tell you that, at least for me, the problem isn’t necessarily knowing what to do on a conceptual level. The problem is the physical difficulty of removing and installing parts (contorting yourself to reach a thing deep in the engine bay and then having the strength to break free rusted bolts, etc.). If you go for it, I highly recommend having an actual garage with a roof and a door you can close instead of trying to do it in your driveway, so that you can walk away from it and come back later without having to worry that your tools will get stolen or rained on.

          • foggy@lemmy.world
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            4 months ago

            Hey that sounds like building a PC only with rust as a bonus challenge!

            Yeah for sure. I get frustrated and walk away a lot. But then I get frustrated with giving up and go back. Actual garage is a must lol. I’d probably get a car friend to come help where Im struggling.

            • grue@lemmy.world
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              4 months ago

              Hey that sounds like building a PC only with rust as a bonus challenge!

              Rust, grime, heavy shit, bending over/crawling under, and weather, yeah. It’s much more physically challenging than building a PC (and a little more technically complicated too, since you have to worry about torque specs and such).

              I’m not trying to discourage anybody from doing it, just saying not to underestimate it.

              • Telstarado@lemmy.world
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                4 months ago

                As someone who is seemingly constantly working on computers and has done a ton of engine building and other deep car stuff, in addition to the garage mentioned previously, I’d recommend buying a buildable engine core for your subaru, getting that built (either do it yourself - recommended, or by a machine shop - will probably work well, but will cost a lot of $$) and having it ready to install rather than trying to pull the existing engine out and rebuilding it - especially if the current engine still runs.

                Unless your plan is to make a hobby of having exploded cars in the yard, this’ll go a long way towards putting an end in sight for an engine rebuilding venture.

                Also fuck all car subscriptions - that’s some gross profiteering right there…

                • grue@lemmy.world
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                  4 months ago

                  I’d recommend buying a buildable engine core for your subaru, getting that built (either do it yourself - recommended, or by a machine shop - will probably work well, but will cost a lot of $$) and having it ready to install rather than trying to pull the existing engine out and rebuilding it - especially if the current engine still runs.

                  How do you feel about those 60k miles used engines from Japan?

                  (My engine appears to have that “spun bearing caused by cornering-induced oil starvation” problem that’s apparently common to EJ205s.)

            • jaxxed@lemmy.world
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              4 months ago

              You will never get sprayed in the face with hot poison fixing your PC. You will never have to apply a torch to your siezed up cpu. Your PC falling on you won’t kill you. You will never have to replace your PC component in -15° weather.

            • ripcord@lemmy.world
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              4 months ago

              Building a PC is something like .1% the effort IMO.

              Edit: in fact, what about it do you find pretty hard? I can’t think of anything I’ve ever done that made me frustrated enough that I felt like I needed to walk away. Or even took particularly long. Maybe I’m just building crappy machines or something.

            • IsThisAnAI@lemmy.world
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              4 months ago

              It’s like 2k for an engine swap in an easy vehicle.

              By the time you purchase tools, a half ton lift, etc you’ll be halfway there.

              Unless you hate life I’d save up for the professional swap. You’re already find to attend 3-4 on a used engine.

  • Tattorack@lemmy.world
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    4 months ago

    Can’t wait to start pirating cars.

    Those ads in the early 2000s were prophetic. The answer is yes, by the way. Yes I would.

    • unreasonabro@lemmy.world
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      4 months ago

      indeed, yes you should. civil disobedience is the best term for fighting uncivilized barbarian bullshit like this in the first place.

  • Talaraine@fedia.io
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    4 months ago

    If people don’t just say no to this garbage, it will continue. Honestly I think I’m gonna go to an Audi dealership this weekend and crank the salesguys up before walking out on principle.

    • IsThisAnAI@lemmy.world
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      4 months ago

      You should go yell at the McDonald’s cashier next. That’ll really stick it to the man and definitely not fuck up some dude just paying rent.

    • KISSmyOS@feddit.de
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      4 months ago

      That’s not what that word…you know what, fuck it. I give up. Enshittification now just means “becoming worse” and I won’t be able to stop that.

    • krimson@feddit.nl
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      4 months ago

      I’m in my second Audi but it will be my last. This subscription shit should be boycotted.

      • grue@lemmy.world
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        4 months ago

        This subscription shit should be prohibited by law.

        The real problem here is that the FTC is failing to do its goddamn job.

          • ripcord@lemmy.world
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            4 months ago

            In the US we used to at least be able to reply on CA to pass laws to prevent a lot of this shit, which ended up benefitting most of the rest of the country. But they’ve been real tolerant/lazy too.

    • DacoTaco@lemmy.world
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      4 months ago

      Same. I have an a3 tfsi-e and the adaptive cruise control is subscription based ( which i learned after i started leasing ).
      Last audi i will have.
      No vw brands, no bmw, no tesla. Who will i go to in 3 years? :/

  • aufhohemross@lemmy.ml
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    4 months ago

    Absolutely insane to me that you’d pay $35k for a car, and then pay a subscription for basics like cruise control and phone connectivity. The free market free marketing again. Legislate against this now.

    • IsThisAnAI@lemmy.world
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      4 months ago

      A fifth of users in the US rent the car itself via lease mechanisms. You aren’t the target.

      Assuming there are discounts the folks leasing will use these options.

        • IsThisAnAI@lemmy.world
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          4 months ago

          I’m so fucking sorry I pointed out the reality of people purchasing these cars. I’ll promise to never point out any data to you again if you just don’t block me!

      • misterdoctor@lemmy.world
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        4 months ago

        Why are you all over this thread shilling for a predatory subscription model by a multibillion dollar corporation? Very strange behavior.

        • IsThisAnAI@lemmy.world
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          4 months ago

          Because this thread is an echo chamber. I know pointing out the target use case is very problematic and odd. I’ll be quite and you all can continue to ignore that a fifth of buyers rent the entire vehicle for 3 years and haven’t been doing it for 50.

          • misterdoctor@lemmy.world
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            4 months ago

            I’m not even saying you’re wrong necessarily, but it’s just very weird behavior to take this aggressive of a pro-corporate stance on something I think everyone should agree is a shitty, unnecessary practice. Regardless of the use case, locking features behind a paywall is always a shitty thing for a multibillion dollar company to do.

            • IsThisAnAI@lemmy.world
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              4 months ago

              People like the option. It’s not weird at all to believe that having different options for owning, leading, and renting allows more access to the vehicle and products. The original comment is about limiting how I pay for a car. Leasing+ subscription works for many customers.

              • GiveMemes@jlai.lu
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                4 months ago

                People like the option to have already installed equipment just not work if they don’t pay the subscription? Like the car already has the features and the company is saying “we included this equipment in the price of your lease/purchase already but if you’d like to use it you have to keep paying more.”

                Even in the case of a lease, this is just anti-consumer bullshit

                • IsThisAnAI@lemmy.world
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                  4 months ago

                  With BMW and Toyota it was cheaper to sub for 3 years than purchase outright. Yes, that’s an attractive option.

              • Encrypt-Keeper@lemmy.world
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                4 months ago

                A leased car with those options 5 years ago didn’t cost you a subscription, and now they will. You want the option to what? Pay more for something that you didn’t have to before?

                • IsThisAnAI@lemmy.world
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                  4 months ago

                  Again, on both the Toyota and BMW, it was less expensive than purchasing the options. You did pay for them before. They were never free.

        • IsThisAnAI@lemmy.world
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          4 months ago

          Have they excluded that audience? As far as I know you can still purchase the vehicle or feature instead of lease.

          • QuaternionsRock@lemmy.world
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            4 months ago

            Only by upgrading to the MMI navigation system do you get access to the app store. From there, Audi forces you into add-ons like adaptive cruise control or Apple CarPlay and Android Auto for a one-month, six-month, one-year, or three-year subscription. Or you can just purchase any of those features permanently—although Audi doesn’t say for how much.

            Sounds like you’re right, but people are still right to be wary of this scheme, as the additional market segmentation will likely push up the cost of buying the feature outright. Audi is incentivized to push as many people toward the subscription model as possible to decrease the value of used vehicles.

            • IsThisAnAI@lemmy.world
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              4 months ago

              I will worry when it happens. The car market is very competitive and vehicle reliability, safety, and feature set has improved significantly in the last 15 years.

      • zaph@sh.itjust.works
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        4 months ago

        You when the only other option is to use public transport in a country with the worst public transportation of any western nation because instead of calling on the government to do something you said “it doesn’t effect me so why should I care?”

        • credo@lemmy.world
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          4 months ago

          But that’s not the only other option. So why would anyone buy it? No reason to create laws for a non-issue.

          • Bdtrngl@lemmy.world
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            4 months ago

            If it’s profitable and they get away with it you know every other car company will do the same.

              • JustEnoughDucks@feddit.nl
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                4 months ago

                I wish they had a remind me bot here because I think that this comment will age like milk over the next 5 years.

                The answer is: enough people to make it profitable.

  • Tautvydaxx@lemmy.world
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    4 months ago

    Just buy the audi and come to your local electrician, he will turn on all the functions, id rather die than let this shit happen. Tesla heated seates need subscription? Heres a 20$ dongle to turn it on forever. Hyundai remote start subscription? Here take this 80$ remote to start it forever. Bmw fake exhaust sound onley comes with M sports pack and costs over a thousand? Give me 10$ and ill turn that on and turn on everything else that is hidden.

      • ripcord@lemmy.world
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        4 months ago

        Every shred of evidence is that enough idiots will buy it and it won’t really matter. Then they’ll all do it.

    • Raz@lemm.ee
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      4 months ago

      As much as I’d love for people to do this, there’s probably a ton of software safeguards to prevent this. Even if you’d get around it, those greedy fuckers will undoubtedly void your warranty. And somehow that’s legal too.

      • Encrypt-Keeper@lemmy.world
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        4 months ago

        Maybe? With my Mazda, activating the navigation system was a matter of spending $10 on an SD card with everything preloaded onto it. Disabling infotainment warnings, reenabling the touchscreen even when the car’s moving, and even adding CarPlay to a car that didn’t support it was just a matter of a USB stick that tweaked all those things.

      • Tautvydaxx@lemmy.world
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        4 months ago

        Yes there is a lot of safeguards, like safeguards so people wouldnt steal cars, but guess what, cars get stolen. Plus its easier to turn on functions that you want than steal a car, for audi MLB platform just reflash the MMI to an older version, unlock the hidden menu and turn on all the stuff you need. For this new audi I give half a year and there will be a version to unlcok everything like every year for the pas 20 years.

    • Threeme2189@sh.itjust.works
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      4 months ago

      That remote start actually relies on an external service, so paying for it makes sense. Evetything else though? Yeah, fuck em.

      • Tautvydaxx@lemmy.world
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        4 months ago

        Remote start trough an app is not possible to crack, but if you add a remote control like you have for a garage than it just sends a signal to start the car and doesnt use any services.

        • helpme@sh.itjust.works
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          4 months ago

          I mean you could, the real problem is it’s probably not legal for someone to make kits to replace what you would need to.

          • Tautvydaxx@lemmy.world
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            4 months ago

            100% legal, you can loose your keys and go to a lockpicker and he would make you new keys and add them to your car. Its not legal id you do this to another car in the night and drive away with the car to sell it 😂

    • grue@lemmy.world
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      4 months ago

      Just buy the audi and come to your local electrician, he will turn on all the functions, id rather die than let this shit happen.

      And then Audi gets the government to prosecute you for exercising your property rights “violating the DMCA by circumventing DRM.”

      The concept here is “ownership for me, serfdom for thee.”

      • Tautvydaxx@lemmy.world
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        4 months ago

        Nope, they have no power to do this, than they would prosecute the people who create tools to do diagnostics, add keys, program modules. They have zero ground on this.

  • JordanZ@lemmy.world
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    4 months ago

    Dealerships love to sell cars by monthly payment. Subscriptions fit right into that model. Heated seats are just another $5 a month! So with <huge list of features> that monthly payment is only $330 a month….on a 9 year car loan. People will absolutely do this.

  • Pumpkin Escobar@lemmy.world
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    4 months ago

    dumbest fucking timeline. A subscription for a feature that requires no infrastructure and is part of the physical thing you just paid $40k for.

    • lando55@lemmy.world
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      4 months ago

      There is infrastructure involved with monitoring subscription status to make sure you’re not pirating heated seats. Also for taking payments to unlock your adjustable lumbar supports. They gotta pay for it somehow!

      • Cerothen@lemmy.ca
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        4 months ago

        There is actually infrastructure involved… payment infrastructure, servers, modems and cell connectivity. Sure none of those things would be needed if there weren’t subscriptions, but there certainly is infrastructure used to verify your subscription and cut you off when you miss a payment.

    • JohnEdwa@sopuli.xyz
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      The logic behind the concept originally made sense, they manufacture just one car with all the features as that reduces manufacturing overhead by a ton, much more than what they would save by having one with heated seats and one without (especially when multiplied by all the possible configurations), but instead of only providing the model at the price point with all of them enabled, they disable some for the cheaper models - this is possible because car prices aren’t really based on how much they actually cost to manufacture.

      This then lead into allowing people to pay to enable the features later if they wanted to, because why not, they are already there. Iirc Tesla was one of the first to do this with unlocking range, performance and “self-driving” stuff.

      And finally it morphed into a subscription option because hey, if you only need heated seats a few months a year, why pay for the others? Only $10/month! And $15 for that, and $5 for that, and…

      Same goes for this Audi, the subscription is an option if you buy the lower spec model and then later don’t want to pay the full price to enable the features permanently.

      • grue@lemmy.world
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        The logic behind the concept originally made sense, they manufacture just one car with all the features as that reduces manufacturing overhead by a ton

        Yeah, at the ‘minor’ cost of the fact that the method of enforcing that market segmentation relies on using DRM to infringe upon everybody’s property rights.

        Sure, that “make sense” – if you’re a capitalist sociopath trying to turn consumers into serfs. But we sure as Hell shouldn’t let them get away with it!

    • prole@sh.itjust.works
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      4 months ago

      If only we had people shouting from the rooftops for decades (100+ years?) to warn us about where capitalism inevitably leads… How could anyone have seen something like this coming??

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    4 months ago

    I mean I know all car companies are going to do this so this is a tangential point but why the hell would you buy an audi anyways?

    Their reliability scores are fucking atrocious on audis.

    The only thing german engineering is actually superior at is generating ultra rightwing nationalism.

    • atrielienz@lemmy.world
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      4 months ago

      I mean. America’s isn’t doing much better on the engineering front. Ford and Chrysler issued the most recalls in 2023 apparently. GM is also in the top 10.

      • dumpsterlid@lemmy.world
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        4 months ago

        No doubt, though I would point to the US automakers being too busy being obsessed with annihilating worker power and unions over the last 50 years as the primary reason American cars suck. Instead of paying engineers to spend time innovating and improving their designs they paid harvard business assholes to micromanage workers and strategize how to shuffle vehicle plants around so that workers organizing for better treatment would be least likely to happen effectively.

        • atrielienz@lemmy.world
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          4 months ago

          The way I look at it (as a German car owner myself), you gotta be able to afford repairs, and you have to do maintenance. Too many people wait 10k miles to do an oil change and no car should be treated that way.

  • KISSmyOS@feddit.de
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    4 months ago

    “Or you can just purchase any of those features permanently”

    This fact, hidden somewhere in the middle, makes the entire article pointless.

      • laxe@lemmy.world
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        4 months ago

        Just like a movie is already available for download on the Internet but you must still pay to download it. Unless yarrr not a fan of artificial scarcity.