It was more common as a name, or nickname, back in the day. But not many people willingly use it anymore because now it primarily means a) penis and b) someone who is a monumental jerk.
I’m sure plenty of people chuckled about it even in the 60’s though.
Why do these dumb ass CEO’s keep admitting this type of stuff in interviews? Don’t tell us your evil plans. No one is going to hear this and be more eager to buy your products. They’re so proud of coming up with ways to screw customers that they just can’t help themselves. They have to let everyone know. I don’t get it.