X runs 'timeline takeover' ad promoting anti-trans film | TechCrunch
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Thursday on X (Twitter), all users saw the same pinned topic under the "What's happening?" sidebar. As part of a "timeline takeover" -- which gives

cross-posted from: https://lemmy.ml/post/7435108

Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

    • SmoochyPit@beehaw.orgEnglish
      14·
      1 year ago

      Agreed, but unfortunately too many creators rely on it and can’t uproot and leave. That’s my biggest loss, moving to other platforms, was specific creators who didn’t.

      • davehtaylor@beehaw.org
        36·
        1 year ago

        The problem is that now you’re relying on a platform that’s entirely centered around being a bastion of hate speech. You would be doing the same thing if you based yourself on 4chan or Truth Social. Every moment you stay there and drive traffic through there, you have blood on your hands

        • Norah - She/They@lemmy.blahaj.zoneEnglish
          13·
          1 year ago

          Bloody hell, I hate this kind of absolutism. For example, Twitter is one of the only spaces online that Sex Workers can promote their content. There was a federated alternative, Switter was the third largest Mastodon instance, but it was forced to shut down. Often these are people who are doing sex work to survive. Transgender people make up a significant proportion of that demographic, as discrimination often precludes us from formal employment.

          But, according to you, those people have blood on their hands huh? People who have to sell their bodies using slurs so they can make rent…

          • Dr Cog@mander.xyz
            7·
            1 year ago

            Sounds like a disingenuous argument.

            If you’re a content creator and you can leave, you should. If you can’t, well obviously you shouldn’t yet.

          • davehtaylor@beehaw.org
            5·
            1 year ago

            Yeah, it sucks. But Musk has made it crystal fucking clear what he wants Twitter to be. He’s made sure to push right wing misinformation, disinformation, bigotry, transphobia, etc. He forced everyone there to see an ad about a transphobic movie from an alt-right propaganda farm. This platform is now, 100% a hate speech platform, and if you remain there, you are saying you agree and support that mission. There is no middle ground. There is no way to say you didn’t or don’t know. It’s been made very fucking clear.

            • DrownedAxolotl@feddit.de
              1·
              1 year ago

              Unless of course a lot of people still there agree with the message that Musk is sending and don’t see anything wrong with the content. Wouldn’t surprise me.

          • umbrella@lemmy.ml
            1·
            1 year ago

            and people who stay there are the ones creators cater to when they stay too.

            if people come to alternatives, creators will either follow or fall into obscurity

      • Franzia@lemmy.blahaj.zone
        4·
        1 year ago

        So true. A lot of creators are actually very dependent on the accessibility of their content, but also the drama present on twitter. Mastodon takes patience not only from the creators but the users… What if they get bored before they see your content? Thats not good for business.