X also warned advertisers that beginning Aug. 7, brands’ accounts will lose their verification—a gold check mark that indicates their account truly represents their brand—if they haven’t spent at least $1,000 on ads in the previous 30 days or $6,000 on ads in the previous 180 days, according to the email.

Wow, he just can’t stop making verification more useless. I’d expect that most brands would respond to this by not using Twitter (oops, ‘X’) any longer.

Things to note:

The company, which makes most of its money from advertising, has struggled to draw new ad commitments under Musk’s ownership in part because brands are concerned about Musk’s approach to content moderation. The advertising industry is also in a slump, and several media companies have begun offering brands discounts.

So it seems like the discounting is an industry wide thing

X also warned advertisers that beginning Aug. 7, brands’ accounts will lose their verification—a gold check mark that indicates their account truly represents their brand—if they haven’t spent at least $1,000 on ads in the previous 30 days or $6,000 on ads in the previous 180 days, according to the email.

And the trusted method of giving advertisers ultimatums for your dying platform lol

Here’s Archive Link: https://archive.ph/sGYgS

What I don’t understand is the Twitter rebrand will it be limited to the logo or also the name?

Or will it be limited to X corp. as the parent company https://en.wikipedia.org/wiki/X_Corp.