Until Mastedon can appeal to simple minded mainstream basic folk (which is a pretty good size of netizens) it will always be a niche group.

I think the bigger problem is that the tech press starts from the perspective that Mastodon and the Fediverse is just for techie nerds and then fills out the narrative with supporting details and so unless those narratives are challenged Mastodon and the Fediverse will never be for normal people because the Tech press and the money behind it won’t let that narrative stick in the general public’s minds.