Key Points

  • Tesla boss Elon Musk and other tech executives are funding a social media ad blitz to support the presidential campaign of Donald Trump.
  • The ads come as Musk uses his account on X, the social media platform he owns, to back the Republican nominee over the de facto Democratic nominee, Vice President Kamala Harris.
  • Musk’s America PAC is collecting data in more than a half-dozen swing states that could determine the outcome of the 2024 election.