I’ve seen a lot of ink spilled recently over the Harris campaign’s recent adoption of the tactic of calling Trump and his cronies “weird”. There’s a lot of hand-wringing over the Democrats ceding the high ground or being unserious about serious matters, but this article, and especially the source material it links to by Sdrja Popovic (a non-violent Servian revolutionary during the Milošević regime) about the power of humor in non-violent movements, really changed my thinking on this.
Many people care about policy, but it doesn’t always drive the way they vote.