After nearly a decade of being forced to take Trump seriously, Democrats increasingly call BS on the whole charade
Sure, Donald Trump is a threat to democracy — a would-be dictator on day one who has called for terminating the U.S. Constitution so he can hold onto power even after losing a free and fair election. But while draped in the rhetoric of populism, Trump and his MAGA movement are not actually popular; the man himself has never won more votes than the person he ran against, a majority of Americans twice rejecting him and his off-putting cult of personality. That he was ever president is more or less because a few thousand swing voters in Wisconsin, Michigan and Pennsylvania thought it would be fun.
President Joe Biden won in 2020 largely by promising to a return to normalcy and baseline competency. In 2024, Democrats are making a similar argument but more forcibly: They’re pointing, laughing and dismissing Trump and his circus as a total freak show to which we can’t return.
It’s also a word stupid people are going to have to look up, and it’s easily disregarded as just being against them because they’re republicans (how they feel about Democrats) and not because their beliefs are fucking weird and creepy.
I like the weird messaging as a weird dude, because it’s pretty clear it’s being used because it makes them feel like they’re not in the in-group anymore. You can see by how badly they react how effective the message is, and changing messaging just when something starts working just makes you look incompetent or like you’re trying to sabotage your own message. The Democrats already have enough of that kind of baggage, they don’t need to shoot themselves in the foot right now…