Weird and kinda funny. Where I live, before they got banned, they were rather stereotyped with “weaker men”, effeminate men, old snobby ladies, etc. but they also had a strong tendency to be popular with kids, since you don’t really feel the smoke you inhale. Personally I always felt like this was a downside when I was still smoking, because it was like you’re just inhaling air, which didn’t actually satisfy my need for a cigarette.