Like why does Kroger want me to get a Kroger’s card so bad

Idk maybe I’m just being too paranoid But why do they want to give me free stuff

  • kbin_space_program@kbin.run
    0·
    3 months ago

    This is from a talk the CEO of the self-proclaimed first Canadian company to offer its own points based rewards card, not just AirMiles(which was presumably making money on the same thing, selling metrics.) it was a long time ago, so forgive the inexact quoting.

    The purpose of the rewards card is metrics. With it, we know which customer is buying what, at what time, with what payment. This allows us to better target both sales as well as tailor entire stores to their respective customer bases.

    • AA5B@lemmy.world
      0·
      3 months ago

      I wish. If they really were trying to better serve their customers, it might be worth giving up the data. However it’s long since become a goal of its own, a profit center, a strategy for conning the customer out of more money