this is an interesting article on the difficulties of running anything as SEO makes everything worse, AI proliferates, and things generally get worse for journalism. probably best summarized by this paragraph:

The long answer is that, through our own reporting, we are realizing that in order to combat the fracturing of social media platforms, a Google discoverability crisis fueled by AI generated spam and AI-fueled SEO, and a media business environment that is in utter freefall, we need to be able to reach our readers directly using a platform that we own and control. To do that, we need your email address.

but it’s a very good read in general, and i’d encourage you to read the whole thing.

  • Ben Matthews@sopuli.xyz
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    5 months ago

    Good article, big problem, but I doubt email lists are a solution. I have over years subscribed to many email lists, they get filtered to mailboxes by topic, which I’m afraid to open because overwhelmed by messages. I prefer to find specific news items recommended by communities as here on Lemmy. As for AI dominating SEO for google, it seems there could be an opening for a new search engine that guarantees only content from original-sources, neither AI nor content-farms.

    • alyaza [they/she]@beehaw.orgOPM
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      5 months ago

      As for AI dominating SEO for google, it seems there could be an opening for a new search engine that guarantees only content from original-sources, neither AI nor content-farms.

      unfortunately it’s really hard to make a search engine that people want, and most of the ones i’m aware of have gone bust because you have to commit to running it at a loss for years (or forever)