If there’s anything people can agree on these days, it’s that flying sucks.
And between the delays and cancellations, extreme turbulence, and jets literally falling apart in the sky, it seems that some people have had about enough of flying experiences getting ostensibly worse instead of better.
Which may partially explain the online roasting of WestJet’s new UltraBasic fare, where you can board the plane and that’s about it.
Announced Tuesday, the new “no-frills fare option” doesn’t permit carry-on baggage (unless you’re flying overseas), has pre-assigned seats at the back of the plane, and those who select the fare will be the last to board the plane. They also can’t collect WestJet Rewards.
Even then, an UltraBasic round trip from Toronto to Calgary at the end of June costs about $650.
This is why having classes in transportation is bad. You are literally in the same vehicle, but companies are trying to convince people to pay more. The only way for this to actually work is to make the cheaper options suck ass.
Airlines have ended up with a business model that depends on them providing bad service.