I tend to upvote a post when it Links an interesting article or provokes an interesting conversation, and only downvote them when they voice an convectively bad opinion (like, bigotry or other unjustified vitriol).
I tend to upvote comments when they make a good point or at least try to support their argument, and only downvote them for the same reason as posts: when they are trolling, being unnecessarily aggressive, or trying to justify bigotry with fallacious reasoning or something
What about you?
I upvote when a post is helpful, funny, entertaining, or if I just want to let the poster know that their post was acknowledged . I rarely downvote, mostly reserved for trolls and unprovoked rudeness.