The show that pic is from was making a joke about the Mandela Effect. S1 Episode 3 was all about it, so this showing up in S3 Episode 2 was just an Easter egg/callback to when they went around sticking the Stouffer’s logo over the Kraft branded stuffing boxes in stores. https://www.hbo.com/how-to-with-john-wilson/season-1/3-how-to-improve-your-memory