Because glass was too complicated.
It’s so they can use facial recognition to determine which products you are most interested in
why do they have doors with screens telling you what’s behind the door when they could just have glass
Cameras above each door to gather data.
Ads on the doors.
Because EVERY SINGLE SQUARE INCH OF EVERY SURFACE MUST MAKE PROFIT.
I would complain and stop shopping there, and encourage others to complain as well. Hell leave the doors propped open to help people see what’s inside, even though it’ll run up their electricity bill and spoil the contents. Aslo remember to bring in one of those window-cracker car safety things and have a go at breaking the screens if you want to be even more rebellious.
“We have determined that we’ll be able to fill 80% of the user’s display with advertising before inducing seizures” ~Nolan Sorrento, Ready Player One
I read about this, and it’s the ads. Full wall animated ads.
I also instantly predicted this obvious outcome. And hope it happens go any place that installs them. Fuck billboards invading every inch of our lives.
If only there was some kind of transparent material we could make freezer doors out of so you could see what was in them.
To be entirely fair, the glass doors are terrible for refrigeration efficiency because the glass is far less insulated than the door with the screen is. It might actually save electricity by powering a screen that shows a picture of the product over a insulated door than just having a glass door.
This implementation looks ugly as heck of course but if there’s a big enough energy efficiency gain I suppose it might be worth the trade off
You can make insulated glass doors fairly easily. Just sandwich a gas between layers of glass. Look at any modern window for an example.
Any store installing that crap (it fortunately hasn’t arrived in my country yet) will lose me as a customer. I know it won’t hurt them, but I’m not dealing with shit like that.
Where are these, so I can never see them in person
Walgreens has them installed in 700 stores because a previous ceo signed a deal with a company that provided them.
The CEO of the company providing them? Was also a previous, different CEO of Walgreens. Sure looks like a buddy did another buddies startup a favor, likely for a kickback.
The current Walgreens CEO canceled them, and is being sued for it.
Its walgreens CEOs all the way down.