Wendy’s has spoken to its manager after suggestions that it plans to introduce “surge pricing” to its menu received a decidedly frosty response this week, with the company scrambling to clarify that it has no intention of making itself the Uber of fast-food chains.

  • LanternEverywhere@kbin.social
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    7 months ago

    Honestly I don’t have a problem with surge pricing as long as the average price stays the same as it is now. Meaning if there was a slow time discount equal to the busy time upcharge.

    • nadram@lemmy.world
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      7 months ago

      It mostly hurts people who don’t have any free time and who can only be there at lunch break or dinner, people who have and need their jobs, they’re the ones that will pay more, so fuck this CEO up the ass.

    • maness300@lemmy.world
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      7 months ago

      You’re part of the problem.

      It’s sad watching people like you lower your standards even further just to make someone richer than you even richer.

  • derf82@lemmy.world
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    7 months ago

    Probably a PR stunt. If heard more about Wendy’s the last 2 days than the last year.

    • markon@lemmy.world
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      7 months ago

      Honestly Taco Bell and McDonald’s are better. I’m sick of Wendy’s. Fries suck, burger okay, always left full. McDonald’s breakfast especially. It’s still shitty food that’s bad for you and overpriced, but it gives me the right feel. Wendy’s kinda just sucks.

    • modifier@lemmy.ca
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      7 months ago

      Half of the people that read this will probably think it’s far-fetched but it’s more than likely spot-on, and we should expect to see more enragement engagement in the future.

      • Potatos_are_not_friends@lemmy.world
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        7 months ago

        I absolutely hate wrestling now because of their whole “there’s no good or bad. There’s only ‘heat’” to talk about engagement. It’s what musk does too.

        And I have already said fuck that noise.

        Engage or not, you’re in my go fuck yourself list. And all I will do is shit on your brand. And no, shitting on your brand does not actually increase sales. Look at BP. Look at Kellogg. I will nuke your fucking brand.

  • Paddzr@lemmy.world
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    7 months ago

    Fuck them for even suggesting it.

    Boycott anyway. Show we can’t be fucked with else next business will call our bluff.

  • afraid_of_zombies@lemmy.world
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    7 months ago

    Bullshit. They will roll it out in two years when everyone has forgotten. Just to be on the safe side I will probably never eat there again

  • CobblerScholar@lemmy.world
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    7 months ago

    Too late shithead, shove your square burgers right up your ass which is convenient because now you can eat them yourself

  • limelight79@lemm.ee
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    7 months ago

    Why did they even announce it? Just start doing it and wait to see if people care when they notice. You should be able to figure out people aren’t going to like it.

    No one puts out a giant advertisement that their prices are going up. Trial balloon maybe, to gauge reaction?

  • ME5SENGER_24@lemmy.world
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    7 months ago

    When you’re crazy busy in the kitchen (of a crappy restaurant), you sandbag. Meaning you prepare extra food than is needed because you know the order is coming so you’re cooking in anticipation of the next order. If by “surge pricing” they would discount during the chaos, they’d probably make more money. I haven’t been to Wendy’s in quite a while but when I saw the story break a few days ago I said to myself “I’m completely done, fuck those greedy assholes”

    • Rentlar@lemmy.ca
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      7 months ago

      Seems fun as a novelty, and it happens at a specific stated time of day. Dynamic pricing by a fast food chain makes no sense, especially when the schedule isn’t disclosed, except to scam unwitting customers out of their money.

      • maness300@lemmy.world
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        7 months ago

        I totally agree.

        It’s fun as a novelty. Not when it’s an excuse for the business to gouge you even harder.

        • maness300@lemmy.world
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          7 months ago

          What bar isn’t run by greedy shitbags?

          I hate bar culture. Everyone who frequents bars complains about “needing” more money, then they spend it on $7 shots while the entire bottle is $11.

          $4 beers (plus tip) when the entire case is $15.

          Just another shining example of useful idiots being taken for a ride without even realizing it.

        • spujb@lemmy.cafe
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          7 months ago

          market pricing is simply a tool that can be misused haha. it has never been exclusive to capitalism and of itself has nothing to do with greed.

          i understand that you have good intentions but please learn how to have fun before attacking people on the internet.

  • FuglyDuck@lemmy.world
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    7 months ago

    So to clarify, they’re saying that they’ll roll it out in ‘25 or so. And that it will be only used for discounts.

    What they’re not sayin, is that they’re going to take the year to jack prices to 3x normal- incrementally so people won’t notice all at once.

    Then they will offer discounts- 50%, maybe.

    So even the discounted price will still be 1.5x more costly, while the surge pricing is 3x.

    Further, they’ll probably tie the discounts to app use; an app which invades your phone and gives them shitloads of data.

    Tl:dr: Wendy’s CEO thinks we’re all dumb.

    • TenderfootGungi@lemmy.world
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      7 months ago

      This is exactly what Sonic does with drinks. They used to have a half price afternoon window, but now I believe you have to use the app to get it (not 100% sure, their food is garbage)

      • FuglyDuck@lemmy.world
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        7 months ago

        I haven’t been to Sonic in ages.

        there’s an old not-chain drive-in diner near here that’s a thousand times better. (and I mean, like it’s been around long enough to have been one of the OG’s.) IIRC, the only thing I really liked was their ice.

    • skulblaka@startrek.website
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      7 months ago

      Tl:dr: Wendy’s CEO thinks we’re all dumb.

      People still purchase Wendy’s, he’s got good reason to think that.

    • PatFusty@lemm.ee
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      7 months ago

      It will be the anti surge. Just charge prices 3x higher but if you own the app and come in between 1pm and 5pm you can get 50% off. I hate this “own the app for discounts” but this is 100% what will happen. Id be willing to wager my sons entire life on this.

    • olympicyes@lemmy.world
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      7 months ago

      The CEO should be fired. Thousands of restaurants already have variable, demand based pricing, but no one cares because those restaurants call it “happy hour”.

    • KoalaUnknown@lemmy.world
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      7 months ago

      an app which invades your phone and gives them shitloads of data

      Their app isn’t too bad (at least for now). It has enough data collection that I wouldn’t want to download it, but it just strait spyware like some fast food apps cough McDonald’s.

      • Pika@sh.itjust.works
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        7 months ago

        Speaking of things that the McDonald’s app has access to, I just double checked mine on Android and it has permissions to access your pictures and files by default, I’m sure it was part of that thing that you just select through in order to access the app but that’s kind of concerning can understand location, files is a little weird

        • BigMikeInAustin@lemmy.world
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          7 months ago

          The earlier version required access to all your files to even start. They did update it to not need that anymore. But if you already had it installed with access to files, it kept that access.

          But, yes, that’s completely unacceptable they required that at all.

      • FuglyDuck@lemmy.world
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        7 months ago

        It’s tracking location.

        That’s a pretty massive red flag for an app that has exactly zero need for it.

    • circuitfarmer@lemmy.world
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      7 months ago

      I think all CEOs think their clientele are dumb. It’s literally the only real requirement to be a CEO, besides already being rich and knowing the right people.

  • profdc9@lemmy.world
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    7 months ago

    Don’t worry, they’re going to a subscription burger based model. You’ll have to pay them each month to enter the restaurant.

  • hash@lemmy.world
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    7 months ago

    On top of the surge pricing the bastards have been spamming me with emails. Damned if I can remember when I used my email with them, but their opt out mechanism has me pissed. Have to type in my email after hitting the link, then clearly remain on the list. Sure, FTC rules say you get 30 days or something before I need to stop receiving emails, but virtually every other marketer seems to take me off immediately.

      • Corkyskog@sh.itjust.works
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        7 months ago

        I have been calling y’all for more than a month, every time looney toones comes on, y’all put porkys butthole on. I figure last night, second cartoon came on and it was porkys frigging old butthole. I said surely you aren’t going to put the last two on porkys friggin buthole. Now y’all gonna die if you put prokys butthole on the last cartoon, like you did this morning. I have seen the dang old crap a half million and a half times, I don’t see why in the heck you think these day old youngins are gonna watch porkys dang old butthole, time after time, after time after time and don’t ever get tired of it. Like, yes y’all. Got up at 730 in the morning, and watched all day, and I don’t think you were right on time with your dang shows all danggum day. I went to bed last night, I wanted to, to get one right. But y’all were wrong, still wrong.

  • Clent@lemmy.world
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    7 months ago

    People are fucking stupid. Every last one of you who thought they were going to raise prices is a moron that believes anything you read from other morons.

    They were planning on adding discounts that only applied during off peak times. It sounds like they still are planning to do this. You fucks literally almost stupided your way out of saving money by being stupider than anticipated.

    I hope none of you have brokerage accounts because none of you have the intellect required to source stock information.

    This is how the rich get richer. It is is literally impossible to underestimate the intelligence of the average consumer and they long ago figured out how to profit from it.