Rivian feels like it would be right up apples alley, that said, I’m glad they didn’t, I’d like to purchase a Rivian some day, and I don’t want it to be part of the apple ecosystem
Because Apple is not a car maker. Making their own electric car was already pretty weird - buying an auto maker and having to run it would have been a huge distraction.
It would have made more sense for them to partner with another company on the car (maybe they even did?) than start buying and running a whole car company.
It looks like they basically wanted to operate like they’ve been operating for years. Apple engineers and designs, then they farm out manufacturing to a 3rd party. But no car companies wanted to be the Foxconn of cars.
I don’t get why Apple just didn’t buy a car maker. Like they could just buy the Mercedes Benz group. Why start from scratch?
Have MB been for sale?
Everything is for sale.
Rivian feels like it would be right up apples alley, that said, I’m glad they didn’t, I’d like to purchase a Rivian some day, and I don’t want it to be part of the apple ecosystem
Because Apple is not a car maker. Making their own electric car was already pretty weird - buying an auto maker and having to run it would have been a huge distraction.
It would have made more sense for them to partner with another company on the car (maybe they even did?) than start buying and running a whole car company.
It looks like they basically wanted to operate like they’ve been operating for years. Apple engineers and designs, then they farm out manufacturing to a 3rd party. But no car companies wanted to be the Foxconn of cars.