‘Our long-term objective is to make printing a subscription’ says HP CEO gunning for 2024’s Worst Person of the Year award | Not satisfied with merely bricking printers, HP now wants to own them al…::It was only the other day we reported how HP has been slapped with a lawsuit in response to measures that disable its printers when fitted with a third-party ink cartridge. Now the company’s CEO,
If HP’s competitors are listening to his utterances, they should be all over this with ads saying “no subscriptions or other nonsense in our printers, and never will be”. They could grab much more of the market.
The sad thing is that I bet all the competitors have a room full of suits and ties who are hoping this works out for HP so they too can do it. I can almost guarantee this will turn into a “follow the leader” game.