It might be a cost benefit thing. They probably could hire a team to perfect it and be on hand round the clock playing whack a mole with every workaround that gets found, but the half measure might catch the masses and be enough to not warrant spending the extra to do that.
No, I mean they could do what streaming services do and drm encode the stream, or make the ads indistinguishable from the videos, making it impossible to block.
If the ads were added to the video stream (I assume this is what you’re suggesting) they can be easily skipped by scrubbing the timeline.
On the other hand, if they add metadata so the client can make them unskippable, the ad blockers will have something to work with.
Classic catch 22.
It might be a cost benefit thing. They probably could hire a team to perfect it and be on hand round the clock playing whack a mole with every workaround that gets found, but the half measure might catch the masses and be enough to not warrant spending the extra to do that.
No, I mean they could do what streaming services do and drm encode the stream, or make the ads indistinguishable from the videos, making it impossible to block.
If the ads were added to the video stream (I assume this is what you’re suggesting) they can be easily skipped by scrubbing the timeline. On the other hand, if they add metadata so the client can make them unskippable, the ad blockers will have something to work with. Classic catch 22.