That and they monitor how people shop and create heat maps of where people move. If one part of the store is underused and others are overused they might shuffle around and see if they can improve on the cold parts by putting them where people go or on the way to the stuff people actually want to go to.
I’ve always assumed it’s to keep you browsing. You might notice something you’d otherwise usually walk straight past.
That and they monitor how people shop and create heat maps of where people move. If one part of the store is underused and others are overused they might shuffle around and see if they can improve on the cold parts by putting them where people go or on the way to the stuff people actually want to go to.