Governor Gavin Newsom has signed California’s “click to cancel” Assembly Bill 286 into law to make it easier for consumers to opt out of subscriptions. The bill, introduced in April 2024, forces companies that permit online or in-app sign-ups to allow for online or in-app unsubscribing as well.
"AB 2863 is the most comprehensive ‘Click to Cancel’ legislation in the nation, ensuring Californians can cancel unwanted automatic subscription renewals just as easily as they signed up — with just a click or two,” said California Assemblymember Pilar Schiavo.
GDPR has a weird quirk of applying to all EU citizens whether or not they’re currently in the EU. Cars are physical things and it is harder to make different models. A check of “Is California billing address? Show button. No? Don’t show button.” would be trivial to implement and would probably result in enough money to make it worth it.