My personal opinion is that it was:

• Easier signup
• A wider variety of opinions… Fediverse imo is known for tankies and progressives. I’m a progressive so I’m OK w/ the latter, but it can be an echo chamber at times.
• Built-in audiences (Threads especially but also Jack founding a spinoff helps)
• Similar to Linux, one of the benefits to open-source is plenty of forks and standards. This leads to a more fractured landscape at times and so it’s rockier than the alternatives

1. marketing
2. not having to pick the instance when registering
3. people who have experienced Mastodon’s hermetic culture discouraging others from joining
4. algorithms helping discover people and content to follow
5. marketing

and I’m saying that as a firm Mastodon user and believer.

1. There are more people there.
2. Fewer people even know the Fediverse exists at all.
3. Mastodon (where most would probably move from Twitter) has a reputation for being more difficult to use.

Valid question, but Americans in particular are easily swayed by the fact that the corporate ownership is listed as a “Public Benefit Corporation.” Bluesky is a PBC and for most people that’s enough “proof” that they will “be for the public good.”

In that it is set up to “benefit the public good” people just… buy into that, even if the company isn’t actually benefitting the public good.

Look at how long it took for people to wise up that the Susan G. Komen foundation was spending most of its money on their CEOs and ads and very little on actually helping people.

https://en.wikipedia.org/wiki/Susan_G._Komen_for_the_Cure#Pinkwashing

For the general public, Open Source generally means “difficult to set up and use with bad user interface.”

And yes, the whole self-hosting thing with numerous servers is confusing to people who have never had to step outside of the corporate-dominated internet.

All that is self-evident based on the original reddit exodus to here on Lemmy. The initial exodus lead to tons of people complaining about lack of features on Lemmy with very few people actually stepping up to contribute to the code-base to bring those features to light. They’re just far too used to private company doing all that “for free” (*cough for all your private data cough) and struggle to understand how the different way it is set up means you don’t get all the fancy features from the get-go.

So people saw an option with corporate sponsorship and money behind it, and they leap to that. Also I’m sure Bluesky is investing in advertising their product, which is competing with zero advertising dollars spend on the no-corporate fediverse.

Threads has close ties with Instagram

(Threads uses opt-out ActivityPub.)

I’ll speak about my experience. Bluesky feels like an upgrade to Twitter. There are many algorithmic feeds to choose from, and it’s easy to discover people to follow. Mastodon, on the other hand, is a straight downgrade from Bluesky because it is lacking in those features.

I imagine a lot of people leaving Twitter feel similarly. They don’t care much about privacy or federation. Bluesky just works, and that’s what matters to them.

Moved here and never looked back.

Initially I heard about mastodon as a Reddit alternative, it was not. I have never been a Twitter user. I did create a Twitter account at some point, I only ever used it to post images from when I was at occupy Wall Street, and then later to follow a couple accounts for updates (Sean Murray of Hello Games). When I opened my own business I created a Twitter account for that specifically and used it to send out coupon codes and stuff like that.

Once musk bought Twitter I deleted both of my accounts. I had totally forgotten about mastodon, so I got on the list for a Bluesky code. Around the time I got my Bluesky code I heard about Lemmy, and then heard about mastodon again. Had my Bluesky code not arrived when it did, I would have created a mastodon account for my business instead of Bluesky. Since I never use either it is a moot point for me.

Bsky is more twitter like and less confusing than mastodon.

Bsky is federated too.

Just bridge them all together. Threads and nostr too. Then everyone can use what they want.

Bluesky is a lot easier to use fresh out of the box. Even though their feature set is quite similar, Mastadon has a clunky and confusing UI, and still lacks a native iPad app-- instead they offer a poorly ported iPhone app.

That’s led to more people using Bluesky, and it snowballs from there.

If Brazilian fediverse is anything like English fediverse, its community was probably tied up in discussions who to deferderate from next and vegan cat food instead of promoting Mastodon.

Threads was because if you had an Instagram account it ported over.

Bluesky was the Twitter clone made by the old Twitter CEO.

Most people didn’t have a problem with Twitter being a corporation, they had a problem with the new owner of the corporation making the experience terrible with his new changes.

Mastodon and the fediverse in general are weirdly user-unfriendly, and then some fucking programmer pops in to say,

“Oh! You can fix that! All you have to do is hop over to their github page and…”

Lol

If they can make the user experience good, we might get the basis for a new internet, but they’d have to build it first.

I’m on both Mastodon and Bluesky but BS feels smoother and gives me more content after following some users and content than Mastodon ever did. I really want MD to work out and I’ll go back there but I have neither the time nor the skills to develop or grow it myself.

There’s a few technical and non technical reasons someone might be on Bluesky/AT instead of Activity Pub. Protocol specific there’s:

) Account ownership (theoretically at least, migration is still in development). Though it’s hidden behind domain based identification there’s a cryptographic key that let’s you migrate to another PDS even if yours is down or banned you.

) Performance. Hosting something like a PDS is lighter than an Activity Pub instance.

) User level configuration. Bluesky let’s you set custom moderation lists and algorithms, something you can’t on Activity Pub.

) Compatibility. Building something like a link aggregator on AT that is compatible with a microblogging platform like Bluesky is likely a lot easier then Activity Pub since AT is broken up into PDSs and Relays. (To be fair compatibility does work on Activity Pub, but it’s got jank).

There’s also some less technical reasons as well:

) Bluesky is a platform and you don’t need to learn a protocol to use it. Yeah it’s not that hard to learn how any of the big three protocols work, but it’s also not that hard to change your car’s oil or sew ripped cloths instead of replacing them - but how many people do those? I’d guess 80% of Lemmy is an IT guy between 20-45 so it can get a little echo chambery on how easy tech is. One if the reasons Threads makes up 99.5%+ of the fediverse.

) Defederatiation is becoming a mess. If some random Joe has a friend on Bluesky & Nostr (both bridged), a few on threads, and a few spread across different instances; yet he can’t reach all but 1 or 2 of them from the instance he chose to join on joinmastodon it might be time to reconsider how things are done. Techy people might have no problem sifting through a long list of servers to find the right one, but somebody who’s already on the fence is probably going to quit at that point.

) Bluesky has a more mainstream culture, while the fediverse has very specific thoughts and ideas. Had I said I was on Windows you all might have put a hit out on me 😆