It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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There’s some other minor tech that’s fairly nice that I haven’t seen in cheaper cars. Lights under the door to light up the ground on dark nights for when you’re getting out. Just solid utilitarian tech right there.
My single piece of favorite car tech is the cruise control that follows the cars ahead of you and brakes when necessary. I barely use my feet for driving anymore.
Ah yea adaptive cruise control with lane assist is my jam.
I am entirely the opposite. I think cruise just makes driving less engaging and more boring.
Ideally I want everything to be manual, I even control every individual wiper swipe a lot of times if I am just driving along on a highway. Less boring, more engaging. Means I am more attentative on the road.
I do however understand I am a minority.
Fine for short trips, less fun on hours+ long drives. It’s nice having options!
I don’t know what is considered a long trip for you but to me it’s 6 hours plus, which I deal with no problems. I just think it makes driving more boring when there’s less stuff to be in control of.
I live far away from my family and my wifes family so we drive a lot of 6-12 hour drives and I always drive the full stint. Doesn’t bother me but I am not everyone.
There are far more important things than feeling bored when you’re transporting irreplaceable human beings.
Boredom leads to poor focus and tiredness and is highly relevant for safely manning a vehicle
I wish you the best of luck maintaining that pristine focus when you’re doing 5x the mental calculations for hours on end.