Back in July 2022, when mobile app metrics firm Branch acquired the popular and well-regarded Nova Launcher for Android, the app’s site put up one of those self-directed FAQ posts about it. Under the question heading “What does Branch want with Nova?,” Nova founder and creator Kevin Barry started his response with, “Not to mess it up, don’t worry!”

Branch (formerly/sometimes Branch Metrics) is a firm concerned with helping businesses track the links that lead into their apps, whether from SMS, email, marketing, or inside other apps. Nova, with its Sesame Search tool that helped users find and access deeper links—like heading straight to calling a car, rather than just opening a rideshare app—seemed like a reasonable fit.

Barry wrote that he had received a number of acquisition offers over the years, but he didn’t want to be swallowed by a giant corporation, an OEM, or a volatile startup. “Branch is different,” he wrote then, because they wanted to add staff to Nova, keep it available to the public, and mostly leave it alone.

Two years later, Branch has left Nova Launcher a bit too alone. As documented on Nova’s official X (formerly Twitter) account, and transcripts from its Discord, as of Thursday Nova had “gone from a team of around a dozen people” to just Barry, the founder, working alone. The Nova cuts were part of “a massive layoff” of purportedly more than 100 people across all of Branch, according to now-former Nova workers.

    • alkaliv2@lemmy.world
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      3 months ago

      Love this list and I use Pear launcher currently on my Android 15 beta device. It has some quirks but overall I am happy with it over stock. Especially since I can add folders to the bottom bar.

    • helpImTrappedOnline@lemmy.world
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      3 months ago

      Anyone know if any alternative supports app-drawer paging? Ive tried around six in the last few days, and none so far have. I’m open to trying other workflows but the “catch all” dock isn’t it.

      I like to keep my home screen with a few widgets and the dock - stuff I want to see often, but not open an app for like weather and calandar.

      When I open the app drawer I see a page full of everything I use daily, then I can swipe to the other pages organized for work apps, games, and other crap.

      Folders don’t work as well because they usually sorted at the top of the screen and not quickly reached.

      I’ve tried some of the minimislt scrolling launchers, but 1) I dont remember the exact name of every app and 2) for me, having to scroll through a list 100+ apps to get to “outlook”(for work) is not faster than having a page of my 20 most used apps.

        • helpImTrappedOnline@lemmy.world
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          3 months ago

          From what I found, the short answer is no.

          Long answer, summarized from a form post: the original dev got sick and launcher was left in limbo. Someone eventually contacted dev, the dev got better but “left android” and gave the person permission to open source it.

          It is now avalible on GitHub, but does not seem to have an apk for download.