News@lemmy.world · 3 months ago

Elon Musk’s X just sued a nonprofit advertising group out of existence

www.cnn.com

Elon Musk’s X just sued a nonprofit advertising group out of existence

www.cnn.com

gedaliyah@lemmy.worldM to

News@lemmy.world · 3 months ago

Elon Musk’s X just sued a nonprofit advertising group out of existence | CNN Business

www.cnn.com

A major ad industry group is shutting down, days after Elon Musk-owned X filed a lawsuit that claimed the group illegally conspired to boycott advertising on his platform.

The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.

The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.

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3 months ago
And the suit makes it even more unlikely for Twitter to get new advertisers. Why risk advertising on a platform where if you leave you will get sued?

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