• Muffi@programming.dev
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    4 months ago

    I’m so glad that I live in a big city, where there are hundreds of awesome small burger joints that sell better quality burgers at a much lower price.

  • FinishingDutch@lemmy.world
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    4 months ago

    Honestly, I’m amazed people still go there to eat. The food was never really good, but at least it used to be fast and cheap. But these days, it’s neither anymore. McDonald’s is now more expensive than the gourmet burger places in my city; that feels insane.

    • Serinus@lemmy.world
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      4 months ago

      It always takes a year or two for the business to really feel it. First, it takes consumers awhile to visit and realize the prices are so high. Most people aren’t going to McDonald’s every week. And sometimes it takes a few visits before they really notice the sting.

      Eventually, the place just gets a reputation for being pricey, and people slowly stop going. But it’s a frog in a boiling pot thing, and of course the executives search for any other reason besides their own pricing decisions from 18 months ago.

      Have you ever noticed in those surveys they always ask “what can we do better?” And the answers usually don’t include “be cheaper”.

        • Serinus@lemmy.world
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          4 months ago

          Another reason it “can’t be pricing”. Look, these locations are doing fine. What’s wrong with yours? Clearly the problem lies with local management and, clearly, vitally, not with executive decisions.

  • arc@lemm.ee
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    4 months ago

    I live in Ireland and I like McDonalds occasionally. But there is no doubt that there food is quite expensive and they aren’t innovating. Once a month there will be some new burger which is usually just the same as a normal burger but with bacon or bbq sauce or some shit but it’s just boring and lazy marketing. What is worse than the food is the entire ordering experience - those bullshit kiosks are very time consuming and aggravating to use and then because they’re cutting staff you can look forward to a 5 or 10 minute wait for food to appear. I remember when I worked in McDs at peak periods you’d get your food almost as soon as you ordered it (unless it was a grill item) but not any more.

    • Nounka@lemmy.world
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      4 months ago

      I only have positive vieuw on the kiosks. Easy to adjust your burger and i get the right stuff after. When in quick i can t ajust the burger on the kiosk and have to order old fadhioned. Then i often get a normal made.

      • mipadaitu@lemmy.world
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        4 months ago

        I find them frustrating, because they are slow. There’s no reason why they couldn’t put a decent processor in them and have them actually function properly. Half the time I press a button and then end up hitting it again cause I don’t know if it read the first press, since the feedback it so slow.

        The Lowes near me just recently switched to newer self-serve kiosks that actually work, it’s amazing how much better an experience it is.

  • carvine1@lemmy.world
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    4 months ago

    Oh wow… Increased prices resulted in people going else where… Who would have seen that coming 🤔

    • Empricorn@feddit.nl
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      4 months ago

      I mean, you’re half right. Yeah, it’s gotten expensive, but it’s now expensive for McDonald’s-quality food. It’s not the worst of the worst, but you can easily find better quality food cheaper.

  • andrewta@lemmy.world
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    4 months ago

    First sales call since 2020.

    Three years? So what? That’s nothing. Now if they said first sales fall since 2002, now that would be something.

    • SaltySalamander@fedia.io
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      4 months ago

      No business weathered Covid without a drop in sales, except maybe for the healthcare sector. Good luck finding any customer-facing business that survived Covid without lost sales.

      • RunningInRVA@lemmy.world
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        4 months ago

        Healthcare definitely lost out during the pandemic. Hospitals were struggling to stay open amidst consumers opting to delay elective procedures.

  • zipzoopaboop@lemmynsfw.com
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    4 months ago

    Scrolled through for a while and didn’t see anyone complaining about ditching coupons for their app bullshit. I’m not using an app for fast food

    • PlasticExistence@lemmy.world
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      4 months ago

      I’m currently waffling on whether or not to use my bank account info with the app for a small gas station chain. It would get me a $0.10 discount per gallon, but I’d have to use the app at the pump. I get that they’d save fees with credit card processors so that’s why they’re offering it, but using a credit card is so much less effort and doesn’t require me to keep yet another app on my phone.

      • padge@lemmy.zip
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        4 months ago

        I find with a lot of apps like that they’re glorified web browsers, which means that most of the time you can just use their mobile site. One less app collecting data, draining battery etc

      • jrittenh@midwest.social
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        4 months ago

        Get a Costco membership then get gas at Costco with the Costco Visa. Sure, they know everything about you, but at least it’s a single company and you’re not giving them direct access to your actual bank account.

        I drove all the way from Chicagoland to around Pensacola and back, only got gas at Costcos along the way. Saved probably $20 just in price difference between Costco and other nearby stations, while also earning 4% back on the Visa.

    • Gestrid@lemmy.ca
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      4 months ago

      Eh, I’m okay with an app as long as it’s good.

      The McDonald’s app is not good. At all. In the slightest. It won’t even let me login 99% of the time.

      • Pacattack57@lemmy.world
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        4 months ago

        I think they did something to throttle user access. I was using it once 3-4 times a week. Either just the Friday fries or a drink for $1. Now I can’t log in anymore. Seems to me like they wanted to stop people from using it.

      • rekorse@lemmy.world
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        4 months ago

        Here’s the problem. How to get the average person to think far enough into the future to understand why the data collection is almost always a bad thing for them.

        In most cases it will save you in the long run to avoid the app discounts than to use them.

      • thermal_shock@lemmy.world
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        4 months ago

        it’s literally one of the worst experiences of any app. it’s SLOW as fuck, barely responds when you touch stuff, took weeks to get logged back in like you said you had issues with. some of the deals are ok, you can get chicken sandwich combo sometimes for like $6, but that’s about it. their chicken sands aren’t bad.

      • Honytawk@lemmy.zip
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        4 months ago

        If the same experience can be made using a website, then an app is not needed.

        They only push the app because they “need” to be able to send you notification and sell the data they gather about you.

    • protist@mander.xyz
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      4 months ago

      But how else are they going to complete their digital transformation and leverage their industry-leading customer volume to deliver high-quality consumer data and drive growth for shareholders? Why don’t you care about the shareholders?!

  • boreengreen@lemm.ee
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    4 months ago

    Shitty food for retarded prices. I’ll just go to the pizza place on the next corner and get a burger there. Better burger, better fries, same price, better surroundings.

  • bluestribute@lemmy.world
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    4 months ago

    As someone who used to be a daily fast food eater, I’m just proud that these greedy fast food chains have forever lost me as a customer. Ethics aside, after not eating at these places for so long, I now get to compare the experience to the local places around me or my own cooking skills. The only way I’d ever go back to one of these fast food joints I used to frequent daily is if they provide a better value than myself or the local restaurants here. And the local quick service places here give you a ton of good food instantly for under $10, which I know McDonalds et al will never reach again.

    • Clent@lemmy.world
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      4 months ago

      I think this will be the long term impact.

      Customers have been pushed to discover alternatives and are unlikely to return for reasons beside price and quality.

      For example, there are sit down restaurants near me that haven’t raised their prices or have barely done so and are now cheaper than McDonald’s.

      The fact that local one offs haven’t needed to raise prices signals to me that a large multinational company did not need to either. This adds a fuck off and die factor to my future purchasing decisions. I am not a price conscious customer but I take being gouged personally.

  • Noble Shift@lemmy.world
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    4 months ago

    When fast food is as much or more than grocery store sushi, fuck it, I’ll park the car and go grab some fish.