The leap in emissions is largely due to energy-guzzling data centers and supply chain emissions necessary to power artificial intelligence (AI) systems such as Google’s Gemini and OpenAI’s ChatGPT. The report estimated that in 2023, Google’s data centers alone account for up to 10% of global data center electricity consumption. Their data center electricity and water consumption both increased 17% between 2022 and 2023.

Google released 14.3 million metric tons of carbon dioxide just last year, 13% higher than the year before.

Climate scientists have shown concerns as Big Tech giants such as Google, Amazon and Microsoft continue to invest billons of dollars into AI.

  • SirEDCaLot@lemmy.today
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    1 day ago

    50% more energy so it can tell me to superglue my pizza together and jump off the Golden Gate Bridge? Not seeing the value.
    There should be an AI-free ‘eco’ option… I can live without the AI.

  • ToucheGoodSir@lemy.lol
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    3 days ago

    Classic corporate behavior. Get market share, enshittify (Enshittification) for quarterly profits. At the expense of their users. What a waste.

    • evolvor@sh.itjust.works
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      3 days ago

      Plastic straws are harmful to sea turtles. That is why their use has been reduced.

      Do you like turtles?

      • Couldbealeotard@lemmy.world
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        3 days ago

        I know this is true, but I find it bizarre that there’s this fixation on straws and not the hundred other things we are likely doing that also kills turtles.

        It’s like someone saw that viral video of the turtle with a straw up it’s nose and decided that’s the only thing to focus on.

        • barsoap@lemm.ee
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          2 days ago

          Detractors have that fixation on straws, for the EU legislature it was just another regulation among many.

          Also the plastic straw fixation is now kinda fading in favour of attached bottle caps. People will literally lose 50 IQ points and stub their nose to spite Berlaymont instead of rotating the bottle 90 degrees.

        • JasonDJ@lemmy.zip
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          3 days ago

          I bought this like, prepared meal thing. It was like curry or something. Packaged, shelf stable. It harked on eco-friendly packaging. I figured, I’ve gotten curry before that was in a foil bag which I assume is easily recyclable. Probably something like that, right?

          Every component was individually plastic wrapped. Even the bowl. Except for the bamboo “spoon”. That was wrapped in paper. I put “spoon” in quotes because it was vaguely spoon shaped and functioned more like an oat from a rowboat.

          Like, was this just a piss poor attempt at green washing?

    • bionicjoey@lemmy.ca
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      3 days ago

      Environmentalism aside, I think it’s shitty that a company can waste so much energy on frivolous things anyway. Even if we were using more nuclear I still wouldn’t want it going to generating more porn of three-breasted women

      • KillingTimeItself@lemmy.dbzer0.com
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        3 days ago

        there are still going to be a lot of people who need power though. Cutting the US of AI isn’t going to magically remove coal plants from the grid, it’s going to do nothing actually. We need to be building new plants, period.

        • mindlesscrollyparrot@discuss.tchncs.de
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          2 days ago

          We need to be transitioning to zero carbon as fast as possible, period, and even that isn’t good enough. Moderating our energy consumption is vital. There is a cliff at the end of the road and business as usual means driving on down the road.

          I am not saying that we need to turn off our lights and heating. I am saying that we first-worlders use a lot of power on frivolous things that we absolutely can live without.

      • gh0stcassette@lemmy.blahaj.zone
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        3 days ago

        The technology is promising, it’s just not remotely ready for what they’re trying to use it for, and may never be in its current iteration (transformer-based LLMs). Like, yes, an AI will probably eventually be able to read many articles from search and integrate that information together in a useful way, but right now it’s almost as likely to just start making shit up halfway through and tell you to eat glue lmao.

        The problem is that AI is the new corporate buzzword like web was back during the dot com bubble. The web did end up being massively successful, but it just wasn’t ready for like 90% of what investors wanted from it back then.

      • jorp@lemmy.world
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        3 days ago

        I think it’s unfair to call it poorly-developed, the rush to market it and apply it in every corner is driven entirely by capitalist speculation, the engineers and scientists working on developing these systems are not to blame

        • Mouselemming@sh.itjust.works
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          3 days ago

          Are you happier with “inadequately-developed”?

          In both cases I was referring to the fact we’re letting the equivalent of a toddler run amok while being exploited by greedy capitalists and trained by fascists. It’s a very smart toddler but that just makes things worse.

          • jorp@lemmy.world
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            3 days ago

            oh yes I’m not excited about humans being replaced by bias amplifying machines with corporate morals

    • JohnDClay@sh.itjust.works
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      3 days ago

      Or at least not decommissioning old ones. A dollar invested into new solar or wind goes further than new nuclear right now, but we’ll see if it tips more towards nuclear once the grid is a higher percentage intermittent and needs a lot more energy storage with it.

      Modular nuclear reactors seem really cool though for replacing large long term generators like at construction or excavation sites.

      • KillingTimeItself@lemmy.dbzer0.com
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        3 days ago

        a lot of older nuclear plants were built in the 70s and 80s and those plants are going to be EOL even with extensions, unless we’re going to extend the lifecycle of those a second time. They should probably be decommissioned, unfortunately.

        • JohnDClay@sh.itjust.works
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          3 days ago

          I obviously don’t know all the cases, but if extending the life a second time is cost comparable to renewables, yes we absolutely should do it.

  • JohnDClay@sh.itjust.works
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    3 days ago

    I wonder if this is taking into account the energy mix of the particular data centers, or just using the average energy mix?

    • Humanius@lemmy.world
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      3 days ago

      Sadly it’s tricky to separate the two.

      Say if hypothethically we have a data center that is not connected to the grid, and is entirely running on solar power and battery storage.
      If the grid still generates (part of) its electricity need using fossil fuels, those same solar panels and batteries could instead have been used to (further) decarbonize the grid.

      While using solar power is good, increasing the overall unnecessary electricity consumption is still not great.

      • JohnDClay@sh.itjust.works
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        3 days ago

        But you can measure how much of the power of a grid is generated with fossil fuels at a particular place and time. For example, if they have more data centers where energy is cheap like from hydro or geothermal, then the carbon footprint will be less than if they were just using average power statistics.

        • KillingTimeItself@lemmy.dbzer0.com
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          3 days ago

          there are almost certainly heuristics you can use, but these are going to be heuristics the size of the national US grid, with physics similar to how water flows through pipes. Except these pipes are dynamic and significantly less restrictive.

          Plus source generation is very sparse, CCG gas plants for example generally only run when peaking, and solar only works during the day, generally, and nuclear power runs 24/7 around the clock, so it’s not quite trivial to calculate. More than likely what the heuristic they’re using here is that they consume 43% more power as a corpo, and thusly, produce 43% more CO2.

        • Humanius@lemmy.world
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          3 days ago

          That is assuming that those data centers are necessary. If the data center is doing something that is not really needed then it is in effect wasting power that could have been used for other purposes. (e.g. using surplus power to make steel or aluminium for instance)

          While I do think that AI-tools can be increadibly useful, the current hype surrounding it very much looks like a bubble akin to the DotCom bubble to me. Companies left and right are jumping on the AI bandwagon for the sake of using the buzzword “AI” in their marketing speech.

          I don’t consider that kind of use of datacenters to be necessary.

          • KillingTimeItself@lemmy.dbzer0.com
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            3 days ago

            using surplus power to make steel

            isn’t steel still primarily made through the coking process? Or is that transitioning to more efficient means, last i heard the barrier was efficient hydrogen generation.

            • Humanius@lemmy.world
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              2 days ago

              You are correct, but that coking process doesn’t have to be done with fossil fuels. Hydrogen (like you mentioned) is an alternative and you can create hydrogen using water and electricity.

              In the NL we have a pretty polluting steel mill that is currently still coal fired. They are working on a transition plan where they adapt it to be gas fired instead, with the ability down the line to make it hydrogen fired when hydrogen production capacity is up to speed.

              https://www.ad.nl/economie/tata-steel-stopt-met-kolen-binnen-tien-jaar-over-op-waterstof~a801e791/
              (Translated headline: “Tata Steel stops with coal: Transition to hydrogen within ten years”)

  • fluxc0@lemmy.world
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    3 days ago

    who would have guessed the giant corporation would have lied about something, because we haven’t been lied to before.

  • TheGrandNagus@lemmy.world
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    3 days ago

    These companies 100% said they’d be carbon neutral by 2030 in order to take the wind out of the sails of people pushing for carbon taxes, rather than because they actually intended on doing it.

    • Frozengyro@lemmy.world
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      3 days ago

      Could be the other way as well. Prepare to become carbon neutral in order to have less tax burden. But once that fell though, they didn’t care again. The only way they will be carbon neutral is if governments make it more expensive for them to not be.

    • MeatPilot@lemmy.world
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      3 days ago

      I turn off my lights when I’m not in a room and don’t own a server farm. #doingmypart🌳

      • Imgonnatrythis@sh.itjust.works
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        3 days ago

        I realized the reading lights on my private jet were all incandescent. Recently flew it to Italy and had them swapped out there for LED.

  • kenkenken@sh.itjust.works
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    3 days ago

    Net-zero in 2030 is a lie. Google, Microsoft, whoever, - doesn’t matter. It’s only five years left. I don’t even think that bigcop can go from increasing carbon emissions to decreasing before 2030.

    • lost_faith@lemmy.ca
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      3 days ago

      Who better than these obnoxious companies to build solar and wind farms to power their own server farms?