• MonkderZweite@feddit.ch
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    4 months ago

    Pretty sure ads have to be identifiable as ads almost everywhere, against misinformation (because ads usually lie).

  • alekwithak@lemmy.world
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    4 months ago

    They have been trying SO hard lately. A featured section on After Midnight, absolutely riveting, totally 100 percent factual posts being discussed by very real unpaid people on Tiktok and Instagram.

    Real glad I’m here instead.

  • anarchyrabbit@lemmy.world
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    4 months ago

    I cannot wait to see this Reddit IPO fail, it will be the fucking most glorious thing when fuck face spez has to face the music.

  • The dogspaw @midwest.social
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    4 months ago

    It’s so annoying when your reading a comment and realize your reading an add god loved so wash feet add you are making me hate Jesus

    • kromem@lemmy.world
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      4 months ago

      But maybe if you keep reading you’ll find out it was actually leading into telling you about the fact that in 1998, The Undertaker threw Mankind off Hell In A Cell, and plummeted 16 ft through an announcer’s table.

  • Mastengwe@lemm.ee
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    4 months ago

    There’s nothing stopping anyone from shitposting all through the comments of these ads, is there?

  • orangeNgreen@lemmy.world
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    4 months ago

    I don’t visit Reddit much anymore, but isn’t that the way ads have been for awhile over there?

    • db2@lemmy.world
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      4 months ago

      Yes, they’re taking from the Apple playbook so people who don’t know will think they actually do things that don’t involve leather or sheep at Reddit HQ. It’s IPO shenanigans.

    • givesomefucks@lemmy.world
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      4 months ago

      On “old reddit” the posts were highlighted so you could tell

      I think with the new Facebook style feed it might not be.

    • wise_pancake@lemmy.ca
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      4 months ago

      It used to be, they were called sponsored links, but the comment sections got filled with angry comments about the ads and people would downvote the shit out of them, then they removed comments, and after the redesign ads didn’t have threads/engagement but now they do.

      One of my friends tried advertising that way and it went poorly, and the ads weren’t even for a real product just a test balloon for the concept.

      Pepe also got very mad when your ad replaced the moose in the sidebar.

      Ironically, it was spez who introduced sponsored links with comments then, so what’s old is new again! I wonder if this time will be different… (Not really, I know how this will end)

      • Hamartiogonic@sopuli.xyz
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        4 months ago

        When I was still using Reddit, I used to report those ad posts for terrorism, inappropriate content or whatever term like that.

    • empireOfLove2@lemmy.dbzer0.com
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      4 months ago

      The difference is companies used to just run their own super cheap bots to spam fake “engagement” to the site. Now since the API is gone they have to pay Reddit directly for the privilege.

  • noodlejetski@lemm.ee
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    4 months ago

    In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled

    so they’re bragging how much more misleading the new format is, gotcha.

    • wise_pancake@lemmy.ca
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      4 months ago

      I don’t believe that number, the average reddit clicks one of every 4 ads shown?

      No way.

      Edit: I misread the post to be 28% CTR, you can ignore my comment.

      • brakebreaker101@lemmy.world
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        4 months ago

        It’s just 28% more than the CTR of the other ad methods. It isn’t necessarily 4ish times. Let’s say before they were getting 100 clicks per ad with the old format. With the new format they’re getting 100*1.28=128 clicks.

      • Identity3000@lemmy.world
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        4 months ago

        Careful, they didn’t claim to be getting 28% engagement from users… Just that this ad format performs 28% better than other ad types. We have no idea (from this article, at least) what the comparison actually means in real world usage.

        • wise_pancake@lemmy.ca
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          4 months ago

          In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled.

          Ah, you are right, I misread that sentence as the CTR being 28%!

      • Optional@lemmy.world
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        4 months ago

        What, are they gonna, pfft . . what, like . . make it up since there’s nobody watching? Like, oh yeah we’re saying way more people like ads just to, what, make more money?! As if! Pssh! Noooo. That’s . . that’s just crazy talk.

    • DaddleDew@lemmy.world
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      4 months ago

      I bet the “community engagement comments” are just people warning others that it is an ad

      • elvith@feddit.de
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        4 months ago

        Uhmmm based on my behavior before I left, the engagement is probably “click the three dots, hit report, select spam and block user”. That worked at least for a short while before they got rid of that feature…

  • exanime@lemmy.today
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    4 months ago

    So if ads are just like user posts, why would companies pay for advertising when they can just have an intern, paid in “experience and exposure”, make regular posts and maintain any different aliases?

    • phoenixz@lemmy.ca
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      4 months ago

      Eh, not too hard to fix. Make it so that paid ads will automatically get 10,000 up votes, that would do it.

      Why are people still using Reddit ?

      • starman2112@sh.itjust.works
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        4 months ago

        Why are people still using Reddit?

        Looking at the first page of my latest comments on reddit, I have some from /r/Wichita, /r/dndmemes, /r/titanfall, /r/KSPMemes, /r/wendigoon, /r/HeyRiddleRiddle, /r/DungeonMeshi, /r/Mythbusters, /r/TheLastAirbender, /r/gurrenlagann, /r/astrophotography, /r/haibanerenmei, /r/yourlieinapril, and /r/LandOfTheLustrous. There are far more, but that’s just the first page.

        A few of these have fediverse equivalents, most of them don’t. None of them ever see active discussion on this platform. Even the ones that do will often go weeks or months between posts. Contrast that with /r/Wichita, which let me know 6 hours in advance that a capsule returning astronauts from the space station was going to fly over us at 4:38 AM on March 12th. Being able to see that made using reddit that day absolutely worth it.

      • Chakravanti@sh.itjust.works
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        4 months ago

        Why is any one at all using FaceBook Inc.?

        If you can answer that question the yours swallows the crumbles falling out the mouth.

    • 4am@lemm.ee
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      4 months ago

      Artificial ranking. Without an API it’s much less reliable for botnets to astroturf; now they’re said “if you can’t beat em, join em” and closed the API and everything is for sale: Even the honesty of the site.

    • Kissaki@feddit.de
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      4 months ago

      Ads get shown because they’re paid. Regular posts compete with all other posts, and user filters and subscriptions.

  • DeadNinja@lemmy.world
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    4 months ago

    Earlier I was wanking for no reason, but now I get to showcase my c*m to investors - yaay

    • CEO Steve F*ckman
  • gradyp@awful.systems
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    4 months ago

    anyone have a good estimate for how long it will take for these ads to become more numerous than actual posts, at least in terms of visibility. I’ve got to imagine the impact is going to be spectacular since they are doing this desperate IPO as their fall from grace accelerates.

    • KeriKitty (They(/It))@pawb.social
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      4 months ago

      Oh, woe 🙀 It’s bad enough that we’re stuck with me (ba-dum tssh, self-deprecating humour there :D ) but now we’re gonna get even worse critters from Reddit because it’s gonna be ones who stayed with it during the previous exodus. Bleh!

    • bobs_monkey@lemm.ee
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      4 months ago

      Realistically, this likely won’t piss off their userbase nearly as much as the API fiasco last summer. A significant amount of users stayed in light of a number of subs going dark, so I have a feeling an influx in ads won’t really grind too many gears (or they will but will just bitch and nothing more).

      Reddit is much more mainstream these days, and your average Melvin is just used to ads at this point.