• X users are complaining about an influx of low-quality ads promoting crypto scams and AI “undressing” apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk’s controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

  • Holzkohlen@feddit.de
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    7 months ago

    And it’s only a matter of time until those AI undressing app get banned by law. Good.

  • thecrotch@sh.itjust.works
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    7 months ago

    “The fact that X has made it abundantly clear that it has no desire to create a brand-safe environment has only solidified our recommendations to move to growing platforms with better opportunities for organic discovery,” he added.

    This is how you say “fuck you too” in corporatespeak

    • DerisionConsulting@lemmy.ca
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      7 months ago

      I would personally go with:

      “Some may say that Mr. Musk was a visionary, and further to the road map laid out by Mr. Musk during the Dealbook Summit, our organization is happy to assist with bringing said business forecast into reality.”

      • Past tense on visionary
      • brings up him telling companies to “fuck off”
      • rubs it in that his financial people have clearly told him that this is how Xitter goes belly-up, and that when he tries to fix it, he just makes it worse.
  • Max_Power@feddit.de
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    7 months ago

    Well he told advertisers to fuck off so they did.

    To me as an average Joe it seems pretty dumb to tell your advertisers to fuck off when they provide a big chunk of your income but hey, I’m not a stable genius billionaire so I just don’t get Elon’s 5D chess moves. Right?

  • tigeruppercut@lemmy.zip
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    7 months ago

    AI undressing apps you say? AI’s about to make that video of Elon telling advertisers to fuck off a lot more surprising.

    • nymwit@lemm.ee
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      7 months ago

      “Oh, my God, that’s disgusting! Software that makes naked pics online? Where? Where did they post those?”

  • SpaceCowboy@lemmy.ca
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    7 months ago

    I’m starting to think that telling your customers to “go fuck themselves” may not be a sound business decision.

  • gullible@kbin.social
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    7 months ago

    You advertise to your audience. Ads targeting the perverse and the stupid seem perfectly suited to twitter.

    • Black Skinned Jew@lemmynsfw.com
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      7 months ago

      I wouldn’t be surprised if the far right wing christofascists start seeing CP AI generators adverts suddenly, it would fit their preferences so well.

  • AutoTL;DR@lemmings.worldB
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    7 months ago

    This is the best summary I could come up with:


    They are also spreading rapidly across the internet, according to data from the social-media analysis firm Graphika, which warned such tools could be used for sextortion and targeted harassment campaigns.

    Hamza Mudassir, a strategy consultant and lecturer at Cambridge University, noted that suspicious ads appear across all social-media platforms.

    “However, I think the problem with X is that, because all of the large advertisers have effectively walked out, this is what you see in higher frequency, which basically produces a terrible time for genuine users on the platform,” he told BI.

    Since taking over the site, Musk has slashed X’s content-moderation team and reinstated figures such as Alex Jones who was previously removed from the platform for abusive behavior, something that made advertisers distinctly uneasy even before the billionaire’s recent controversies.

    “The fact that X has made it abundantly clear that it has no desire to create a brand-safe environment has only solidified our recommendations to move to growing platforms with better opportunities for organic discovery,” he added.

    The Financial Times reported last month that X was attempting to offset the loss of companies like IBM and Walmart by appealing to smaller businesses and aiming to bring in $100 million in political ads during the 2024 election year.


    The original article contains 756 words, the summary contains 208 words. Saved 72%. I’m a bot and I’m open source!

  • TWeaK@lemm.ee
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    7 months ago
    • The exodus of advertisers, partially due to Elon Musk’s controversial behavior, has left X with a growing revenue gap.

    The main reason Twitter has a revenue gap is that Musk saddled it with $13bn of debt with his leveraged buyout. The business isn’t failing because of Musk’s management since then, it’s failing because that was the purpose derived from the purchase.

  • Kool_Newt@lemm.ee
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    7 months ago

    One perspective on this might be that Elon and friends have successfully identified a set of dubious advertisers and hate-tolerant userbase.

    • Voroxpete@sh.itjust.works
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      7 months ago

      Another perspective would consider that Dime Store Alex Jones probably has a much smaller marketing budget than, say, Disney.

      Elon has cultivated a hate-tolerant user base, and has found himself with the kind of advertisers that user base gets you.

      • Kool_Newt@lemm.ee
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        7 months ago

        Well ya, that’s the standard explanation, and probably the most likely to be right.

        I like to wonder if there might be other explanations, or even multiple explanations. You’ve heard I’m sure of the quote like “never attribute to malice which can be adequately explained by stupidity”? I have my own version of that that goes something like this:

        Never attribute an act to stupidity when a clear pattern of malice is apparent.

        • Voroxpete@sh.itjust.works
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          7 months ago

          The malice, in this case, is the deliberate cultivation of a hate-tolerant audience. Let’s not forget that Elon got into this mess because of a stupid game of chicken he decided to play with Twitter’s board in order to convince them to let him say transphobic slurs on the platform (imagine hating your daughter that much?)

  • BringMeTheDiscoKing@lemmy.ca
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    7 months ago

    I care just enough to say I don’t care.

    I was repeatedly called a GPT3 bot on Xitter. This was before it was even public.

  • Treczoks@lemmy.world
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    7 months ago

    Since when do “high quality ads” exist? I mean, the mentioning of “low quality ads” implies that those others might actually exist.

    • Diplomjodler@feddit.de
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      7 months ago

      There’s low quality ads, shit tier ads and then there’s whatever Muskyboi is attracting these days.

  • dejected_warp_core@lemmy.world
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    7 months ago

    I’m calling it now. Even if his aim was to not destroy Twitter from the inside, he will absolutely say that was his goal when it eventually happens.

    People like this never, pathologically, ever, ever admit making a mistake.