Evidence shows that shoving data in peoples’ faces doesn’t work to change minds.

As a scientist heavily engaged in science communication, I’ve seen it all.

People have come to my public talks to argue with me that the Big Bang never happened. People have sent me handwritten letters explaining how dark matter means that ghosts are real. People have asked me for my scientific opinion about homeopathy—and scoffed when they didn’t like my answer. People have told me, to my face, that what they just learned on a TV show proves that aliens built the pyramids and that I didn’t understand the science.

People have left comments on my YouTube videos saying… well, let’s not even go there.

I encounter pseudoscience everywhere I go. And I have to admit, it can be frustrating. But in all my years of working with the public, I’ve found a potential strategy. And that strategy doesn’t involve confronting pseudoscience head-on but rather empathizing with why people have pseudoscientific beliefs and finding ways to get them to understand and appreciate the scientific method.

  • Paragone@lemmy.world
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    6 months ago

    The key to fighting pseudoscience in people who have it in them to choose considered-reasoning instead of ideology-addiction/prejudice is empathy.

    The systemic-dishonesty/narcissism/machiavellianism/sociopathy-psychopathy/nihilism/sadism Dark Hexad

    ( notice that the professionals don’t accept this set, but only the Dark Triad & the Dark Tetrad:

    https://en.m.wikipedia.org/wiki/Dark_triad#Dark_tetrad )

    … Dark Hexad people, who’re committed to breaking life in order to prove their “power”, I contempt.

    Accelerationists I contempt.

    Etc.

    I’m NOT appeasing the strategically disingenuous, now.

    Perhaps some people can remember how well appeasing Hitler went?

    This planet’s current stabilization/equilibrium temperature, for the 421-ish CO2 & the 1.3 to 1.4ppm added methane, is between +8C & +9C, and that is on historical record, of the last 2 million years.

    The simulations producing 1.5C & 2C increases from baseline are … delusional.

    Sooner or later, whether the enemy is cancer, rabies, or ideology/prejudice, if it’s killing enough lives, you have to get OBJECTIVELY COMPETENT in fighting its “supremacism”/dominion, XOR you accommodate everyone’s extinguishment.

    The Christian bible has a saying; “separating the sheep from the goats”, and it is pertinent to the current situation.

    Empathy for the misled, ruthlessly-effective countermeasures for the prejudice-addicts.

    Salut, Namaste, & Kaizen.

    _ /\ _

    • Zorque@kbin.social
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      6 months ago

      If you treat everyone you engage with as though they’re not engaging in good faith… you’re not engaging in good faith.

      You’re not going to convince people who engage in bad faith anyways, so what’s the harm in doing what you can to empathize with those who are willing to listen? Are you afraid you’re going to be convinced of the wrong thing?

  • thatsTheCatch@lemmy.nz
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    6 months ago

    I understand empathy when it comes to harmless remedies like homeopathy and rescue remedy, that kind of thing, but when it gets to not getting your kids vaccinated because you think they’re poison or taking homemade colloidal silver instead of your prescribed antibiotics, that’s where I have trouble empathising.

    My rule is that as long as something isn’t replacing some other medical treatment recommended by their doctor (assuming they even saw a doctor), then I don’t mind. My dad has gotten into grounding pillows, which don’t have good evidence behind them that they work, but he finds he gets better sleep. Could be placebo, I don’t care! If it works for him, that’s great. But if it’s replacing a treatment recommended by a doctor or something then I would have an issue.

    I think I’m more worked up about this kind of thing than most people because I have familial connections to conspiracy theories 😂 but I guess that’s one or many steps beyond pseudoscience, which is what the article is talking about

  • snooggums@kbin.social
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    6 months ago

    Instead, I try to practice what’s known as radical empathy. This is empathy given to another person without any expectation of receiving it back in return. I try to see the world through someone else’s eyes and use that to find common ground.

    That’s just empathy. How is basic empathy radical?

      • snooggums@kbin.social
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        6 months ago

        I have no idea where the author got that idea. No common definition involves anything like reciprocity and I can’t think of a single example where that would be a requirement for someone to be empathic.

  • Adderbox76@lemmy.ca
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    6 months ago

    Fuck empathy.

    The goal isn’t, and should not be, to “change their mind”. Debating them just gives these nut-cases a sense that their beliefs are in any way valid.

    They can believe their own shit until they die for all I care. The point isn’t to “change” them, it’s to make them so ashamed of believing it that they shut the fuck up about it in public and thereby stop harming others or spreading it.

  • gapbetweenus@feddit.de
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    6 months ago

    In my experience it’s best to first try to understand where the person is coming from and then address the underlying issue. Often it will be an misunderstanding of scientific method, combined with general mistrust in authorities and garnished with personal anecdotal experiences.

  • sbv@sh.itjust.works
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    6 months ago

    the persistence of pseudoscience means that we have a lot of work to do in making science more relevant and vital in peoples’ lives. If the public distrusts science, we need to find ways to earn that trust. It’s easy to sit back, make fun of pseudoscientific beliefs, and sneeringly mock the people who believe them. It’s also cheap and lazy, and it will probably do more damage in the long run.

    This is bang on.

    As delightful as dunking can be, it supports the victimhood narrative that the anti-science crowd is pushing.

    The op-ed doesn’t get into effective techniques to fight pseudoscience, but public sneering is clearly backfiring.