Russian state-affiliated accounts have boosted their use of TikTok and are getting more engagement on the short-form video platform ahead of the U.S. presidential election, according to a study published Thursday by the nonprofit Brookings Institution.
The report states that Russia is increasingly leveraging TikTok to disseminate Kremlin messages in both English and Spanish, with state-linked accounts posting far more frequently on the platform than they did two years ago.
Such accounts are also active on other social media platforms and have a larger presence on Telegram and X than on TikTok. However, the report says user engagement — such as likes, views and shares — on their posts has been much higher on TikTok than on either Telegram or X.
Admiral Patrick@dubvee.orgEnglish0·4 months ago