Google might start charging for access to search results that use generative artificial intelligence tools. That’s according to a new Financial Times report citing “three people with knowledge of [Google’s] plans.”
Charging for any part of the search engine at the core of its business would be a first for Google, which has funded its search product solely with ads since 2000. But it’s far from the first time Google would charge for AI enhancements in general; the “AI Premium” tier of a Google One subscription costs $10 more per month than a standard “Premium” plan, for instance, while “Gemini Business” adds $20 a month to a standard Google Workspace subscription.
While those paid products offer access to Google’s high-end “Gemini Advanced” AI model, Google also offers free access to its less performant, plain “Gemini” model without any kind of paid subscription.
Hopefully this will backfire and just push people to use alternative search engines. Unlike YouTube and other subscription services, Google Search doesn’t have any exclusive rights to content.