To be clear, Wendy’s CEO told shareholders it would “begin testing more enhanced features like dynamic pricing,” less than two weeks ago on its earnings call. Dynamic pricing is a strategy used by Uber, Ticketmaster, and other internet-native businesses to offer fluid prices. As anyone who has used these services understands, the surge in prices during increased demand is a key element of this practice. However, Wendy’s now claims that was never part of their version of dynamic pricing.
So, are they claiming they were going to give discounts during non-peak hours? Because I absolutely believe that’s how they would sell it. And then in a couple years the discount price would be the same as the old regular price. Just like pizza chains do with coupons and sales.
If theaters hadn’t gone so aggressive on premium seating, we might have already been accustomed to this. Like, if they only did discounted seating and were kind of generous with it, it probably would have taken off. Same with this. If they had pushed it as happy hours, it wouldn’t have been a story.
Thank goodness they all seem to be too greedy and/or incompetent to implement this on the down low.
Even the article is gold. Emphasis added by me.
In other words, Wendys:
So, are they claiming they were going to give discounts during non-peak hours? Because I absolutely believe that’s how they would sell it. And then in a couple years the discount price would be the same as the old regular price. Just like pizza chains do with coupons and sales.
If theaters hadn’t gone so aggressive on premium seating, we might have already been accustomed to this. Like, if they only did discounted seating and were kind of generous with it, it probably would have taken off. Same with this. If they had pushed it as happy hours, it wouldn’t have been a story.
Thank goodness they all seem to be too greedy and/or incompetent to implement this on the down low.