Oh, they’ve actually been developing that! Thanks for the link, I was totally unaware of C2PA thing. Looks like the ball has been very slowly rolling ever since 2019, but now that the Google is on board (they joined just a couple days ago), it might fairly soon be visible/usable by ordinary users.

Mark my words, though, I’ll bet $100 that everyone’s going to screw it up miserably on their first couple of generations. Camera manufacturers are going to cheap out on electronics, allowing for data substitution somewhere in the pipeline. Every piece of editing software is going to be cracked at least a few times, allowing for fake edits. And production companies will most definitely leak their signing keys. Maybe even Intel/AMD could screw up again big time. But, maybe in a decade or two, given the pace, we’ll get a stable and secure enough solution to become the default, like SSL currently is.